Company has no aftermarket draw for customers. The majority of customers are one-time. Customer contact after a sale results in complaints. The costs to correct complaints are draining profits.
Actions
To facilitate your goals, TIGOR will:
Outline customer service procedures based on effectiveness
Outline aftermarket product potential
Supervise and direct programs which create, design and implement new products.
Research price structure and beta tests for prototypes.
Analyze methods to expand product life-cycle.
Produce catalogs, marketing plans and advertising layouts.
Create aftermarket products to increase customer service and sales contacts. (See Market Problem)
TIGOR produces a product and customer service line which is self-sustaining. TIGOR prepares trade industry marketing procedures.
